23 years

In 1995, we opened Reid’s Fine Furnishings in Roanoke’s historic Grandin Village as a family-owned, high-end furniture retailer with a passion for our community.

Twenty-three years later, we continue to live out that vision, offering furniture, lighting, rugs, interior design and home décor accessories from our showrooms in Roanoke and our second location in Forest.

Couches sized

Being an active part of the community is an important part of Reid’s Fine Furnishings’ philosophy as a business. We take pleasure in giving back and consider it an honor to be able to help others.

An example of this spirit of philanthropy can be seen in our involvement with the Virginia Tech Carilion School of Medicine (VTCSOM) and Research Institute in Roanoke. We recently provided a “Stressless seating” area to the school, donating two Stressless sofas for students to relax in during their downtime.

“The Virginia Tech Carilion School of Medicine does great things for our community,” said Reid’s owner Bill Waide. “We need to support it and this was one way to show that – by providing a comfortable space for these hard-at-work students to study or relax.”

hpmkt blog image spring summer 2018

The Reid’s Fine Furnishings team made the trip to High Point, North Carolina in April for the 2018 Spring High Point Furniture Market. While there, we stocked up on design ideas and invested in new inventory that is sure to turn heads! We also selected a few one-of-a-kind antiques, including pieces from France and Germany.

These new items should be arriving to our showroom in late June.

color of the year

Pantone recently announced that the 2018 Color of the Year is Ultra Violet.

This deep shade of purple can make a bold statement in any room, but many people fear it can be overpowering if used incorrectly. Our interior designer Lia Serapiglia has some suggestions to help you incorporate this color into your décor without overdoing it.

reids stickley


Stickley is working with retailers to help them showcase its various products and styles.

In a recent article by Furniture Today, the top-end manufacturer said it will focus on displaying styles ranging from mid-century to traditional in the same space. In addition to furniture, Stickley also wants to display rugs, accents and wall art.

"This is a large presentation of tried-and-true goods mixed with new products," CEO Aminy Audi told the publication. "We’re doing things like showing Mission products that have remained successful for years in new finishes for appeal to a different customer."